I like that this advert seems to fade in from the black at the top, and it really draws attention down, while the white writing on black background stands out and is easy to read. The line accross the top emphasisises the importance of the title, while the capitals give the rest of the text an impact. The image is really eye-catching, while the symmetry is aesthetically pleasing; the thick black eyeliner around their eyes make them stand out and contrast to the paleness of the faces and shirts. I also like that the image is framed by the shape of the curtain in the background.
Again, I think the white text on black background is really effective, while the bright image also gives a good impact. This Advert was only half a magazine page in size, so I think the restricted amount of text is essential otherwise it would look to cluttered. The text that is there is pretty much the bare essentials, the name and statement 'OUT NOW'. The stars and marks out of ten are helpful with the 'advertising' aspect as it really bigs up the album, as does mentioning the 'Q Awards' nomination.
For my first flat plan, I went for a similar idea as ones explored in my digipack, inspired by existing images of Ellie Goulding:
I included a release date and star rating which i've found is included in a lot of album adverts and I've attempted to keep the same font and general brand identity.
My second advert took more inspiration from the other adverts i'd looked at, again I've added a release date and extra information. I've taken more of a graphic design approach to this as i'd like the eye to really attract attention so I'd enhance the blue colour while the rest of the image would be black and white, this way it stands out completely.
My third flat plan uses a double page spread design, rather than one magazine page. I used a background that would show a lot of open space and reflect the imagery we're creating in our music video. I've included a release date, star ratings, a quote and a small image of the front of my digipak because this format allows me more space than there would be on a single page advert.
I decided to use my second design as a base, but incorporated the star ratings I'd included in my other flat plans, I also changed around the text slightly and added a smaller picture of the front of the Digipak similar to what I'd suggested on the 3rd flat plan. I'm pleased with the outcome of the blue eye, and I think it stands out against the greyscale really well; I also like the text, it's the same font as I used for the Digipak and I wanted to keep the brand identity running accross.
FEEDBACK:
Along with the Digipak, I uploaded my advert into an album on facebook in order to recieve feedback, this is draft the version of my advert which I added with the idea that I had time to change anything that really didnt go down well. The general response I got was that the advert was better than either of the Digipak images. A few people suggested that the 'Bright Lights' title was a little lost and the text would benefit from being different colour which I do agree with, but I didnt want to be just using black for all of the text. A couple of people felt the eye could've been more centered which is something that hadn't occured to me, but i can understand that from a audiences point of view that would be more attractive to look at. After posting the ad online I then edited it slightly because I'd missed a few details and this gave me the oppertunity to respond to some specifics raised in the feedback; I aligned the text better as was suggested and I slightly rearranged the layout in a way that I thought would be a bit better.
CHANGES...
As you can see, I changed the advert slightly to fit with some suggestions I recieved in the feedback, while I also added the 'Polydor' logo and the website which I'd forgotten previously. I did two versions of this and then asked around and uploaded to facebook to find which one was prefered.
Option One:
This one is very similar to the one I originally put on Facebook for feeedback, in reponse I aligned the text more acurately so that the lines were directly underneath eachother.
Option Two:
In this second one, I changed the colour of the 'BRIGHT LIGHTS' text to make it more readable making the web address white and placing it underneath. I also followed the suggestiong that the eye should be bigger, and in Photoshop, instead of making the whole image bigger I just increased the size of the eye area. I moved around a few of the peices of text to help it fit.
I'd only asked the people who had already commented on the other advert and digipaks to vote because I knew I was more likely to get a response from these people. Overall, I found that my second final version was the most well recieved, with almost all the responses being that it was preffered, I stopped the voting on Sunday 13th March and thanked everyone for their comments.
No comments:
Post a Comment