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MUSIC VIDEO
Wednesday, 30 March 2011
Tuesday, 29 March 2011
FEEDBACK on Music Video
What have you learned from your audience feedback?
We decided to publish our video to YouTube before the final edit in order to collect as much feedback as possible, it essentially gave us an extra week before we'd completely finished to take into account any improvements that were suggested and we might be able to achieve. The original version is here: http://www.youtube.com/watch?v=6CTycXjfRkw
I not only uploaded this to YouTube asking for comments, but I also showed the video to others and asked them questions about it while we all posted a link on facebook to get as many people to comment as possible.
The main concerns that were mentioned about the original upload where those that we were already aware, a bit of the lip syncing at the beginning was slightly out of time, some of the transitions between shots were too abrupt or rough and some areas didn’t have effects where they would be suited. A couple of people also mentioned the dancing and werent sure what we were doing in Pyjamas. The majority of the feedback from Facebook and YouTube was positive although individualy we didnt manage to recieve much of a response, luckily because all three of us each asked different people we were able to all use this and take it into account.
Positive comments:
'The voiceover is in time with the music'
'The fades look really effective'
The video had a 'Good Story Line'
'The bits with the bed [work] because the songs to do with dreams'
Negative comments:
'Needs some syncing'
'At the end you can see the boy and girl laughing'
'The dancing in Pyjamas is a little random'
'Guitar playing isnt very realistic'
We also received a few comments regarding the shots with the guitar as it was a little too obvious that Jess wasn’t really playing; this meant that in our final edit we experimented with a similar effect to the one we’d used in the dancing shots, this disguised the lack of playing a bit as we didn’t have any other usable footage to replace it with.
Most of the people we were asking were in the 15-25 age bracket, which, as I established in my previouus blog on target audience, is where the vast majority of her fans lie. I've made sure to send to both males and females as different evidence has shown me that both genders are interested in her music.
FINAL VIDEO FEEDBACK: Shortly after uploading and recieving response for the preliminary video, we had the chance to complete our editing. Due to the restricted amount of time we had to limit what we would change for the final video. The first thing we changed was syncing up the begining of the video, this meant very slightly changing the lengths and timings of some of the first shots. The next thing was to add the 'echo' effect to the first dance shot as we had overlooked this originally. We also added this effect to some of the guitar scenes where we'd changed the parts of the footage that we used in order to make it seem more realistic and hide that she wasnt really playing. We played around a bit with the timings in the final scenes to cut out as much of the laughing as possible and overall we smoothed out some transitions by adding fades and blurs. None of us had time to upload the video to YouTube straight away as it takes a long time, so instead I added it to Googledocs and posted a link on Facebook and our original YouTube video.
I also sent an email via facebook to all the people I could think of that either study Media, Art or Photography as well as anyone I thought would give feedback to try and get as many responses as possible.
Again, it was mentioned that the pyjamas looked random and out of place; I don’t think it was very clear that the majority of the video takes place in a dream. If we were planning this again then maybe we would look at ways of making it seem a bit more dreamy, for example if we were working on a large budget then we could easily create effects such as clouds to walk on that would emphasise this point more effectively than we’ve managed. Another slight criticism raised was that there are points in the video where the camera jumps quite quickly or moves in an odd pace; this would be fixed with possible reshooting or an extended amount of editing.
We did receive a lot of positive comments. For example it was mentioned that the miming was done really well and that the dancing on the table and repetition looked good.
It was also mentioned that by having the two bed scenes, one at the beginning and one at the end, it helps the video to have a story line. Another positive was that people thought the video was well edited and looked professional.
Another way of gathering feedback was to do mini interviews to determine what did and didnt work.
Interview One: Matt, aged 14
I did the first interview with my younger brother, meaning that he isn't quite included in the age bracket for the target audience and he wasnt really familiar with Ellie Goulding's music. The responses I recieved were brief but they were useful, for example it was yet again mentioned that the guitar scene seemed out of place.
Interview Two: Demelza, aged 18
The second interview I did was much more inside the target audience, and she was generally familiar with Ellie Gouldings work. I found she gave me some much more detailed and helpful answers although there wasnt any ideas for improvement. Yet again it was mentioned how well Jess acted the part of Ellie.
We decided to publish our video to YouTube before the final edit in order to collect as much feedback as possible, it essentially gave us an extra week before we'd completely finished to take into account any improvements that were suggested and we might be able to achieve. The original version is here: http://www.youtube.com/watch?v=6CTycXjfRkw
I not only uploaded this to YouTube asking for comments, but I also showed the video to others and asked them questions about it while we all posted a link on facebook to get as many people to comment as possible.
The main concerns that were mentioned about the original upload where those that we were already aware, a bit of the lip syncing at the beginning was slightly out of time, some of the transitions between shots were too abrupt or rough and some areas didn’t have effects where they would be suited. A couple of people also mentioned the dancing and werent sure what we were doing in Pyjamas. The majority of the feedback from Facebook and YouTube was positive although individualy we didnt manage to recieve much of a response, luckily because all three of us each asked different people we were able to all use this and take it into account.
Positive comments:
'The voiceover is in time with the music'
'The fades look really effective'
The video had a 'Good Story Line'
'The bits with the bed [work] because the songs to do with dreams'
Negative comments:
'Needs some syncing'
'At the end you can see the boy and girl laughing'
'The dancing in Pyjamas is a little random'
'Guitar playing isnt very realistic'
We also received a few comments regarding the shots with the guitar as it was a little too obvious that Jess wasn’t really playing; this meant that in our final edit we experimented with a similar effect to the one we’d used in the dancing shots, this disguised the lack of playing a bit as we didn’t have any other usable footage to replace it with.
Most of the people we were asking were in the 15-25 age bracket, which, as I established in my previouus blog on target audience, is where the vast majority of her fans lie. I've made sure to send to both males and females as different evidence has shown me that both genders are interested in her music.
FINAL VIDEO FEEDBACK: Shortly after uploading and recieving response for the preliminary video, we had the chance to complete our editing. Due to the restricted amount of time we had to limit what we would change for the final video. The first thing we changed was syncing up the begining of the video, this meant very slightly changing the lengths and timings of some of the first shots. The next thing was to add the 'echo' effect to the first dance shot as we had overlooked this originally. We also added this effect to some of the guitar scenes where we'd changed the parts of the footage that we used in order to make it seem more realistic and hide that she wasnt really playing. We played around a bit with the timings in the final scenes to cut out as much of the laughing as possible and overall we smoothed out some transitions by adding fades and blurs. None of us had time to upload the video to YouTube straight away as it takes a long time, so instead I added it to Googledocs and posted a link on Facebook and our original YouTube video.
I also sent an email via facebook to all the people I could think of that either study Media, Art or Photography as well as anyone I thought would give feedback to try and get as many responses as possible.
Again, it was mentioned that the pyjamas looked random and out of place; I don’t think it was very clear that the majority of the video takes place in a dream. If we were planning this again then maybe we would look at ways of making it seem a bit more dreamy, for example if we were working on a large budget then we could easily create effects such as clouds to walk on that would emphasise this point more effectively than we’ve managed. Another slight criticism raised was that there are points in the video where the camera jumps quite quickly or moves in an odd pace; this would be fixed with possible reshooting or an extended amount of editing.
We did receive a lot of positive comments. For example it was mentioned that the miming was done really well and that the dancing on the table and repetition looked good.
It was also mentioned that by having the two bed scenes, one at the beginning and one at the end, it helps the video to have a story line. Another positive was that people thought the video was well edited and looked professional.
Another way of gathering feedback was to do mini interviews to determine what did and didnt work.
Interview One: Matt, aged 14
I did the first interview with my younger brother, meaning that he isn't quite included in the age bracket for the target audience and he wasnt really familiar with Ellie Goulding's music. The responses I recieved were brief but they were useful, for example it was yet again mentioned that the guitar scene seemed out of place.
Interview Two: Demelza, aged 18
The second interview I did was much more inside the target audience, and she was generally familiar with Ellie Gouldings work. I found she gave me some much more detailed and helpful answers although there wasnt any ideas for improvement. Yet again it was mentioned how well Jess acted the part of Ellie.
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